Friday, November 11, 2011

Foodservice Distribution a Threat for Purchasing


Today’s foodservice chain C.P.O. or Vice President of Purchasing's role has changed and will continue to change as a reaction to spend management challenges and shipment problems that were once considered the responsibility of broadline distributors.  The new buzz in supply planning A.T.D. (advanced transportation decisions) challenges the foodservice chain buying staff to outthink the supplier’s limited L/TL delivery strategy and find work arounds for the distributors risk adverse philosophy of can't  “go the extra mile”.  

The tactical decision to manage around or through these distribution roadblocks means more time must be spent managing the order fulfillment and transportation process.  The immediate benefit is fewer hurried reactions when “ new products are approved, and purchasing finds out during the screening of the new marketing ad”  Sure, the F.O.B. price is great – the product rocks, but now purchasing is faced getting the product produced and delivered.   

In our consulting assignments, we often see the adverse effect on profits, when menu decisions are made and procurement is not involved. This happens quite often when purchasing reports to the culinary department or the Chief Development Officer, instead of the CFO or President.   A recent example of the problem; many fast casual burger and wing restaurant chains are changing from frozen to fresh products without considering the readiness of their supply-chain. Many non-purchasing executives actually think that all products are in stock at  every broad liner warehouse!  The shelf life and handling requirements alone for fresh wings and burgers can be a challenge, especially if the product is single sourced and ships from one plant.  The distribution system for custom and fresh products requires faster reaction time, and better cost-service efficiency levels; such as; smarter routes, plant (location) selection, carrier time-temp recording, and better receiving location inventory management, not to mention educated operations managers.  

Foodservice broadline distribution is a threat to procurement success when procurement sees logistics as the sole responsibility of the distributor.  The coming 2012 transportation crisis, partially caused by high-fuel costs and the distributor limited resources, will impact cost and availability of food and suppliers sourced and transported more than a few hundred miles. 

You have seen (or will shortly) the symptoms of the problem.  You are encouraged to seek non-traditional solutions, such as approving multiple suppliers, local sourcing and the planned use of re-distribution services.   Planning for the future of transportation in foodservice can start with tapping the knowledge of the distribution-logistics team that you already have on payroll; your primary distributor, suppliers and re-distribution company used by your distributor.

Why not schedule your own distribution-logistics forum to analyze current and future warehouse and transportation configurations for your business.  Developing the best vendor sourcing, transportation and warehousing scenarios may not be sexy, but it can be profitable!

Fred Favole is Founder & President of the longest operating foodservice purchasing consulting firm in the industry, Strategic Purchasing Services (SPS). Follow Fred’s Blog  https://purchasinginsights@blogspot.com.  His contact information: E-mail: SPS@Gate.net